analyticisms:

Debunking the myth that Tumblr is only used and populated by kids.

unwrapping:

Age Ranges of Tumblr’s Global Audience:
Tumblr sees about 150 million global unique visitors monthly. comScore, an Internet analytics firm, averaged Tumblr’s age ranges over the first quarter of 2014 for both Dashboard and blog network traffic worldwide:

• Ages 13 to 17: 15%
• Ages 18 to 34: 41%
• Ages 35 to 54: 29%
• Ages 55 and up: 15%

“People are often really surprised to note that we have the same percentage of 55-plus-year-olds as we do 13-to-17-year-olds,” said Danielle Strle (strle), Tumblr’s director of product for community and content, in an NPR webinar. “But over half of our audience is solidly in the 13-to-34 demographic.”